A great conference is no longer enough to keep people coming back. You need year-round engagement. Before budget cuts and travel limitations, a successful event planner needn’t worry about returning attendees for a popular conference. The annual conference was something association members committed to without thinking, especially if it was held at a swanky resort in a fun or exotic locale.
Today, a great event and a great location are not enough to guarantee return attendance. You must remain top-of-mind, or more importantly, top of budget to keep attracting attendees to your conference.